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Jamie Rivera on secret to showbiz longevity: Talent is only secondary


November 27 ------ Inspirational Diva Jamie Rivera wears many hats: a singer, actress, producer, songwriter, executive of a company, and now label head of Inspire Music.


During the launch of ABS-CBN Music's new record label at the Academy of Rock in Quezon City recently, Jamie unveiled uplifting, fresh tunes from Kapamilya artists Jamie Rivera, Angela Ken, Fabio Santos, Fana, Francine Diaz, Imogen, KD Estrada, and Jed Madela. "We want to generate faith para mas maraming tao ang maniwala sa Panginoon at magkaroon ng hope pati na rin pagmamahal sa kapwa. Iyon ang ultimate goal ng Inspire Music," Jamie shared.


Jamie takes part in a collaboration with Jed, Francine, and KD for the track "Faith, Hope, and Love,” which seeks to promote world peace amid today’s conflict arising in various parts of the world. She also offers an exciting revamped remix of the label's first single "3-in-1” which talks about the joys of believing in God and features "It's Showtime" child star Imogen and "The Voice Kids" season 5 contestant Fabio Santos. Folk-pop artist Angela shows off her sweet side in her upcoming single "Pansinin Mo Naman Ako,” her first release under Inspire Music. Up-and-coming singer Fana meanwhile puts a modern twist to Gloc-9’s hit song "Love Story Ko," which highlights the joys of falling in love. Composed by A. Polisco and Christian Martinez, the reimagined version released last Nov. 10 was produced by Jamie.


New role

Jamie revealed that she had never aspired to become a record executive.

"Hindi ko talaga pinangarap na maging label head. Nagulat na lamang ako. But I was told i-mentor ko raw yung mga bata. So sabi nila, 'let's have a new label na bagay sa'yo.' So we called in Inspire Music," she said. "Nakakatuwa ako kasi may mga bata na ako ang una nilang producer. Imogen and Fabio. Sila yung unang-una kong recording artists sa Inspire label." Jamie enjoys teaching young artists to sing and has no issues with them. "Meron din naman challenges pero hindi mahirap dahil magagaling sila. Even si Francine. Sinabi niya hindi siya nakakakanta pero nakakakanta naman siya. First time niya mag recording. Ang challenge lang naman nito is pagna-release na. Kung maghi-hit ba siya sa Spotify, sa ITunes. Other than that, hindi naman kami nahirapan." She explained that their first batch of artists under Inspire Music happened to be young. "Noong una ako lang mag-isa. Then sabi ni Roxy Liquigan, pasukan natin ng dalawang bata. Si Imogen and Fabio. Nagkataon lang na young artists ang nauna naming kinuha. Pero meron din naman kaming veteran like Jed Madela. Depende sa song na napili ko, doon pa lamang ako maghahanap ng artists. "Pinipili din namin yung mga bata na maraming followers. Kailangan din naman kumita ng Star at Inspire because this is business. "Tulad nga ng sinabi ko kanina, ang pinipili ko yung madaling katrabaho. Hindi yung papahirapan ka sa schedule, sa recording. Ayoko ng ganun," Jaimie said.


Secrets to showbiz longevity

According to Jamie, having a good attitude is more important than talent in the entertainment industry. She said that's one of the secrets to showbiz longevity. "Ang talent secondary lang yun eh. Sa totoo lang yung attitude ang number one. Importante sa akin yung attitude. Ang singing natututunan yan, naaayos sa recording, puwedeng ayusin yan eh. Pero yung pinahihirapan ka, yun ang mahirap. Sa edad kong ito, ayoko na ma-stress," she said. Jamie also encouraged young artists to reinvent themselves to sustain their careers. "Reinvent yourself all the time. After recording nag-uusap usap kami, sinasabi ko sa kanila na you have to be able to sustain your career. So you need to reinvent. For example ako, una pop music ako eh under Octoarts. I sang 'I've Fallen for You,' 'Mahal Naman Kita,' 'Hey, It's Me,' mga ganyan. After that nag-Miss Saigon ako. So napunta naman ako sa Broadway songs. Then inspirational naman. Eto na yung mga Heal Our Land. Now label head na ako. Lahat yun nagre-reinvent. Kailangan mong ma-sustain. Kailangan mong makisabay sa panahon." Jamie found it easy to shift from pop to inspirational music because she's a religious person. Many people hold the misconception that her concerts or shows are preachy. However, this is not the case. "Hindi naman ako nahirapan kasi noong pop singer ako and naging Broadway singer ako, yung attitude ko naman maka-Diyos talaga ako from the start. So noong pinakanta ako ng mga inspirational songs, lahat ng mga yan hindi ako natakot kasi it's all about God yan eh. Right from the start, religious naman ako at maka-Diyos. It became my niche. Mas natuwa nga ako eh kasi ngayon may kakapitan na ako si Lord. Siya na yung niche ko. If God is with you, who can be against you?" she said. "When I do concerts, or shows, I incorporate everything. Mag-uumpisa muna ako ng Broadway, tapos pop songs tapos inspirational. Pero may mga fast songs kami. Baka magulat kayo kapag nagconcert ako, it's a happy concert. May dance rin ako. Akala nga nila preachy ang mga shows ko. Paglabas nila, hindi pala preachy. Tuwang-tuwa naman sila."


Source: mb.com.ph

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