As COVID-19 numbers rise, DOH taps Alden Richards as 'BIDA champion'

July 9 ------ MANILA, Philippines – GMA 7 actor Alden Richards has been tapped by the Department of Health (DOH) as its ambassador for a campaign to combat the spread of the coronavirus and the disease it causes, COVID-19. The DOH made the announcement on its social media accounts Wednesday, July 8.

A commercial for the Bida Solusyon campaign was also launched the same day.

BIDA stands for:

B – Bawal ang walang mask (Always wear a mask)

I – I-sanitize ang mga kamay or iwas hawak sa mga bagay (Always clean your hands or avoid touching objects)

D – Dumistansya ng isang metro (Maintain one meter distance)

A – Alamin ang totoo impormasyon (Arm yourself with the right information)

Alden, a host of long-running Eat Bulaga, rose to fame after his tandem with Maine Mendoza became a hit on the noontime show's "Kalyeserye." The actor also starred alongside Kathryn Bernardo in the 2019 hit film Hello, Love, Goodbye.

Source: rappler.com/entertainment