What has Liza Soberano been up to in Korea?

September 14 ------ If fans have been wondering about Liza Soberano traveling back and forth to South Korea, particularly this year, the actress finally revealed one of the major reasons why.

Liza had filmed a YouTube travel series, Liza in Korea, which features her as a tourist, fan girl and aspiring entrepreneur exploring one of her favorite destinations in the world her “fun place,” as she described the country. “Liza in Korea is really just about me going on a fun adventure in Korea, and just getting to explore Korean culture and Korean entertainment through a local’s perspective. And I get to tell that story through a Filipino’s perspective,” Liza said during a Zoom interview ahead of the series premiere. Liza said, “Before we started filming, they were like what are some of the things you want to explore or discover? Or, who are the people you want to meet? And I gave them my list. Of course, not every single one of them were granted but the majority of them were. And I don’t think I would have experienced what I got to in this series without them. So, I was just super grateful to them and I learned to love each and every one of them.”

The company that tapped Liza, The STAR learned, is into manufacturing and e-commerce, as well as content creation. “They create IP (Intellectual Property). So, (JJ Global) actually has a lot of experience bringing Korean IP to different countries. For example, (the variety show) Running Man, they brought it to China years ago, so they’re pretty much experts when it comes to producing variety shows,” Liza noted. “But aside from that, they also are an e-commerce platform… So, the series is actually a way for them to kind of integrate their products through a form of entertainment.”

Liza is the first and only Southeast Asian artist so far that the company has “reached out to, but my understanding is their goal is to really expand into the Southeast Asian market. It’s actually impressive how they were so creative about going about this because for them, of course, their ultimate goal is to be able to share all of their products with the Southeast Asian market. But the way that they plan on doing so is by creating entertaining content that people can enjoy.” They couldn’t have chosen a more fitting Filipino celebrity than Liza, who is known to be a long-time fan of K-culture – from K-dramas to especially K-pop music.

Source: inquirer.net