October 6 ------ Pia Wurtzbach, Heart Evangelista and Liza Soberano made huge buzz at Milan Fashion Week, earning huge in terms of media impact. This was revealed by Launchmetrics, a data and insights company specializing in fashion, beauty, and luxury.
According to Launchmetrics, Pia, who was present at the shows of Gucci, Tods, and Bally, among others, generated $3.4 million in media impact value. She comes second only to K-pop group ENHYPEN with $7 million. Heart, on the other hand, was named top influencer, as she generated $1.4 million in media impact value, attending the shows of Versace, Bally, Missoni, Moschino, Tods, Fendi.
Praised for her fashion efforts, Heart made clear, “I don’t do this for fame...I do this for love and passion.” Liza, meanwhile, generated $671,000 posting her Prada outfit on Instagram.
Source: mb.com.ph