Heart Evangelista among stars with highest EMV at Paris Menswear Fashion Week 2026

February 25 ------ After returning from her brief hiatus from the fashion scene, Heart Evangelista emerged as one of the stars with the highest earned media value (EMV) at the 2026 Paris Menswear Fashion Week, further cementing her status as one of the most sought-after fashion personality.

Evangelista is the only Filipina on the list of 10 personalities who generated the highest media mileage at the Autumn/Winter 2026 Fashion Week, held in Paris last January, according to influencer marketing platform Lefty.

The Kapuso star landed in the 10th spot, with a 5.4% engagement rate and $3.34 million in EMV. Seventeen’s Mingyu topped the rankings with $9.91 million in EMV and 8.4% engagement rate.

Completing the top 10 fashion personalities of this edition’s Paris Fashion Week Autumn/Winter season are Seventeen’s Hyunjin, aespa’s Karina, Nattawat “Fourth” Jirochtikul, Pharrell Williams, Nattawin Wattanagitiphat, Phakphum Romsaithong, Byeon Woo-seok, and Seventeen’s The8.

This marks Evangelista’s return to Lefty’s Top 10 list after the 2025 iteration of Paris Fashion Week. Lefty is an influencer marketing platform that public relations officers and brands use to manage and monitor a personality’s ROI for a specific campaign and during Fashion Week.

Evangelista staged a successful Fashion Week comeback after attending the shows of Amiri, Sacai, Patou, Hermes, LGN Louis Gabriel Nouchi, and Kenzo last January. She was joined by her mother, Cecilia Ongpauco, who branded herself as the Kapuso star’s “momager.” The former actress is gearing up for the second season of her reality show “Heart World,” which explores the behind-the-scenes of her Fashion Week gigs and her life behind the camera. It is scheduled for release on March 7.

In a press conference, Evangelista declared that she will continue to fight for her purpose, apparently hinting at her work in fashion. “I’m very grateful and alam ko kung bakit ako nandito sa mundo, and I’d like to stay in this world because I’m not done yet,” she said. “Whether it’s aired or not, I feel like as long as God gives us life, I’m truly not done yet. Whether that’s in showbiz or outside, I have so much love to give.”

Evangelista took a breather from fashion week events following reports linking her husband, Sen. Francis “Chiz” Escudero, to anomalies related to the flood control projects. He has since denied allegations of corruption.

Source: inquirer.net