Heart Evangelista among key voices with high impact at Paris Fashion Week AW2026

March 19 ------ Heart Evangelista has once again emerged as one of the key voices at the Paris Fashion Week Women's Wear Fall/Winter 2026-2027, garnering $11.2 million in earned media value (EMV).

Evangelista ranked fifth among the top key voices at the recent Paris Fashion Week, which ran from March 2 to 10, where, aside from the $11.2 million in EMV, she garnered an average engagement rate of 2.3%, according to influencer marketing platform lefty.

Topping the rankings are Thai actresses Orm Kornnaphat and Lingling Kwong. Taking the third and fourth spots are Stray Kids’ Felix and Blackpink’s Jisoo, respectively. “While brand visibility remains high, creators are delivering concentrated impact. @orm.kornnaphat ($21M EMV) and @linglingkwong ($15.6M EMV) led the season with remarkable engagement rates of 43% and 39%, respectively. Other key contributors included @yong.lixx, @sooyaaa__, and @iamhearte,” the post read.

Evangelista has taken on an edgier route in her Paris Fashion Week outfits and graced the shows of luxury fashion houses Schiaparelli, Off-White, Mugler, Hermes, Lacoste, Lanvin, Isabel Marant, Courrèges, Georges Hobeika, Onitsuka Tiger, Elie Saab, Zimmermann, Akris, and Acne Studios.

The fashion personality wrapped up filming her new campaign for Mugler’s perfume line, serving as the luxury brand’s Southeast Asian ambassador since March 2025.

Source: inquirer.net